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Information about Search Engine Optimisation

Our aim is to provide you with a myriad of useful information in order for you to better understand what we do and how important our services are to your business. We will be posting new articles to this page regularly, so be sure to visit this page often!


All articles are written and produced by 1stPageProphets' Mike Bradley or his associates.

The Importance of Featuring On Google's 1st Page

4 Reasons Why It Is Crucial You Get Your Web Site On Google's 1st Page

 

  1. There were 3.7 BILLION search engine searches conducted in the UK in July 2007. That's about 1,380 searches every second of every day! Is your web site getting its slice of the search cake?
  2. 80% of your prospects will make a search engine their first port of call when researching a problem or looking for a product or service. Where is your web site appearing for relevant search phrases on the search engines? If you can't find your web site in the 1st three pages of results, the vast majority of your prospects will never know your business exists.
  3. Google powers almost 80% of all of the searches in the UK. Every time 5 searches are performed on a UK search engine, Google powers 4 searches, an impressive domination! Where is your web site appearing for relevant search phrases on Google? If you can't find your web site in the 1st three pages of Google results, most of your prospects will never know your business exists.
  4. 62% of search engine users only view the 1st page of results before typing a more refined search phrase back in and searching again. Where is your web site appearing for relevant search phrases on the 1st page of Google? If you can't find your web site on the 1st page of Google results, many of your prospects will never know your business exists.

So there you have it.

 
The immense number of searches being performed, search engines as the primary research tool, the domination of Google amongst the search engines in the UK, and the searching behaviour of your prospects makes it imperative that your web site is seen on the 1st page of Google results for your relevant search phrases.


But how do you get your web site on the 1st page of Google?


There are two main ways, SEO & PPC, which I will cover in upcoming articles.
This article may be freely reprinted as long as the resource box below remains intact (including the hyperlink) with the article.
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In a short time, 1st Page Prophet's SEO work on our website, boosted our business enormously. We quickly picked up a substantial job from an international business, who easily found our website online. Because 1st Page Prophets optimised our website we gained work worth $100,000's from an area of the market we were surprised to get.

PAUL FOWLER
Tauranga Sand Blasting

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